This is why it is imperative to have cutting-edge marketing information to increase both your customer’s lifetime value and your profitability.

Client Loyalty Study^SM
Which of your customers will remain loyal for a lifetime?

Our Client Loyalty Study^SM combines highly predictive customer data with Experian’s comprehensive data – including vehicle, demographic, lifestyle and behavioral data, as well as Summarized Credit Statistics – to provide you with a 360-degree view of your customers. Experian’s exclusive method allows you to better understand your market in order for you to influence loyalty and keep more customers.

Key benefits:

• Prioritize your resources in areas with the most potential for results
• Initiate a “preemptive” strike to retain customers most likely to defect
• Reduce prospect marketing spend
• Receive ongoing measurement to determine the effectiveness of your strategic loyalty initiatives

Industry Loyalty Study^SM
Retain more customers using multiple views
Our Industry Loyalty Study^SM is the industry’s next-generation loyalty reporting tool. It provides quarterly reports of new vehicle purchase loyalty — across the industry and at numerous levels and time periods — to get ahead of the competition and optimize trend analysis and planning efforts.

Understand loyalty and repurchase migration
Experian Automotive provides clients with more than a snapshot of industry loyalty trends. Our product offers a deeper, more insightful look into loyalty with an intuitive data software tool that is an industry first. Now you can surf through:

• Unique conquest and defection views by corporate, brand, model and your custom vehicle segment scheme
• Multiple loyalty definitions that reflect true consumer behavior, including what vehicle was in the garage at the time of purchase and which vehicles were disposed of disposed when returning to market
• Segmentation of your customers’ loyalty by lifestyle, domestic/import garage composition and geography

Executive overviews
Our Industry Loyalty Study also has executive summaries that provide easy-to-understand overviews of valuable industry wide and client-specific information. Findings are presented in charts and graphs that can be absorbed quickly.

For more information, contact us at 1 888 853 3307.

Custom Loyalty Study
Tailored to help you understand and measure your most relevant loyalty study, this innovative product will meet your specific business requirements and unique needs.

For more information, contact us at 1 888 754 9977.