This is why it is imperative to have cutting-edge marketing information to increase both your customer’s lifetime value and your profitability.

Client Loyalty Study^SM
Which of your customers will remain loyal for a lifetime?

Our Client Loyalty Study^SM combines highly predictive customer data with Experian’s comprehensive data – including vehicle, demographic, lifestyle and behavioral data, as well as Summarized Credit Statistics – to provide you with a 360-degree view of your customers. Experian’s exclusive method allows you to better understand your market in order for you to influence loyalty and keep more customers.

Key benefits:

• Prioritize your resources in areas with the most potential for results
• Initiate a “preemptive” strike to retain customers most likely to defect
• Reduce prospect marketing spend
• Receive ongoing measurement to determine the effectiveness of your strategic loyalty initiatives

Industry Loyalty Study^SM
Retain more customers with multiple views

Our Industry Loyalty Study^SM provides quarterly reports of new vehicle purchase loyalty — across the industry and at numerous levels and time periods — to help clients get ahead of the competition and optimize trend analysis and planning efforts, no client data required.

Understand loyalty migration
Experian Automotive provides clients with more than a snapshot of industry loyalty trends. Our product offers a deeper, more insightful look into loyalty with reporting features that are an industry first:

• Unique inflow/outflow tables by make, model, segment and body style
• Extensive loyalty tables by vehicle, finance type, financial institution, geography, make/model and manufacturer
• Enhanced reports depicting loyalty rates by financial institution, vehicle type, corporate, brand and dealer

Actionable insights
Our Industry Loyalty Study also has Executive Summary reporting capabilities to provide an easy-to-understand summary of valuable, client-specific findings down to the ZIP Code™ level. Reports are fully customizable with flexible delivery options to meet your unique loyalty requirements.

Custom Loyalty Study
Tailored to help you understand and measure your most relevant loyalty study, this innovative product will meet your specific business requirements and unique needs.

For more information, contact us at 1 888 754 9977.