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Target the best prospects
PrescreenGet access to world-class expertise, in all aspects of the acquisition process, to target your best prospects. As competition for new customers intensifies, other challenging trends also are hindering portfolio growth. Consumers are less responsive to direct marketing, pushing average response rates to a low .6 percent. Credit card mailings have risen to more than 5.3 billion in 2002, but falling response rates have resulted in a flat new account market.

Reach consumers at the precise time they are shopping for credit. Prospect TriggersSM is the first preapproved marketing solution to target consumers who are shopping for credit.

Improve the performance of your campaigns with Financial PersonalitiesSM, a new generation of category-specific campaign targeting and tailoring tools for financial services marketers. Developed by Experian in conjunction with First Manhattan Consulting Group (FMCG).

To learn more about how we can help you discover the best prospects, contact us at 1 888 243 6951.