Break your impression addiction - Marketing Forward Blog
Marketing in a digital world requires that we strive to improve the customer experience and deliver a quality interaction every time, rather than just focusing on quantity, reach and...
Flopping on a mobile marketing campaign - Marketing Forward Blog
Solutions exist today that enable marketers to identify a customer with a single piece of personally identifiable information (PII). Matching on a mobile phone number alone is ...
Holiday shopping behaviors coming to light
Bill Tancer's take on what’s motivating holiday shopping behaviors this season.
Multi-Channel Marketing Gets Personal - Marketing Forward Blog
As the marketer, you must contact your customers, engage them and end with a call to action (an RSVP in our case). Since you will hear back on multiple channels, you’d better be ...