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Consumer Results


Break your impression addiction - Marketing Forward Blog
Marketing in a digital world requires that we strive to improve the customer experience and deliver a quality interaction every time, rather than just focusing on quantity, reach and...
As debate rages, some brands go in-house to protect first-party data - Marketing Forward Blog
When evaluating their place on the in-source vs. outsource spectrum, brands need to weigh a number of factors, including cost, trust, transparency, capabilities, experience and ...
Experian QAS evolves to Experian Data Quality - Marketing Forward Blog
Experian QAS becomes Experian Data Quality to highlight the goal of becoming a leading global data quality provider.
Flopping on a mobile marketing campaign - Marketing Forward Blog
Solutions exist today that enable marketers to identify a customer with a single piece of personally identifiable information (PII). Matching on a mobile phone number alone is ...
Holiday shopping behaviors coming to light
Bill Tancer's take on what’s motivating holiday shopping behaviors this season.
Multi-Channel Marketing Gets Personal - Marketing Forward Blog
As the marketer, you must contact your customers, engage them and end with a call to action (an RSVP in our case). Since you will hear back on multiple channels, you’d better be ...
Price matters, but behind other factors in Deal Seeker analysis [VIDEO] - Marketing Forward Blog
Watch our video chat with John Fetto as he shares insights from the Deal Seekers Report.
We all need to be worried about online traffic fraud - Marketing Forward Blog
Better marketing practices and technology will help to mitigate the impact of traffic fraud but only a collective effort from the digital media industry can truly stop this problem ...
David Tetenbaum, First Manhattan Consulting Group, Author at Marketing Forward Blog
David Tetenbaum, First Manhattan Consulting Group
5 tips for back-to-school marketers - Marketing Forward Blog
Now is the perfect time to begin planning back-to-school marketing campaigns. Follow these five simple tips and be on your way to back-to-school success.

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