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Patrick Workman, VP, Global Platform Partnerships, Author at Marketing Forward Blog
Patrick Workman, VP, Global Platform Partnerships
The evolution of the customer lifecycle - Marketing Forward Blog
To improve consumer interaction, marketers need to take actions to improve data accuracy.
Video: Target American voters by their favorite TV shows - Marketing Forward Blog
An Experian Simmons analysis of nearly 1,000 television programs reveals which shows have the highest concentrations of viewers from the left, right and middle of the political ...
4 predictions for how viewability standards will change digital media buying - Marketing Forward Blog
Online impressions have been bought and measured, but in reality, an impression only meant that an ad was served, not viewed. Enter the viewable impression.
Earlier start for Father’s Day searches - Marketing Forward Blog
It’s not too early to turn up your Father’s Day Marketing efforts. Mother’s Day still rules over Father’s Day when it comes to search volume. But, when
The Internet of Things: become part of the movement [VIDEO]
Learn how marketers can become part of the Internet of Things movement by leveraging smart devices to create more engaging brand experiences.
Learn the ABC’s of Back-to-School Email Marketing - Marketing Forward Blog
Email marketers can get a jump on their campaign strategies and tactics by taking note of some key trends from 2011, including the smart use of subject lines.
Online retail visits increase 5% year over year week of Dec 2 – 8 - Marketing Forward Blog
With the busy holiday marketing season in full swing, Experian Marketing Services has released its online retail round-up for the week ending Dec. 8.
Rick Erwin takes the #IceBucketChallenge to help #StrikeOutALS - Marketing Forward Blog
The #IceBucketChallenge has helped raise awareness about ALS and produce incredible year-over-year gains in fundraising for The ALS Association.
The state of Black Friday - Marketing Forward Blog
Bill Tancer, general manager of global research for Experian Marketing Services, appeared on CNN Live Thanksgiving day, to answer the question, “Is Black Friday dying?”

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