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Consumer Results


Young couples are a strong target for everything from travel to electronics - Marketing Forward Blog
The Fast Track Couples Mosaic® USA segment embodies one of four major demographic shifts and sociological trends that have come about due to dramatic changes in American life over ...
Are you empowering meaningful connections with customers? - Marketing Forward Blog
Today’s marketers need to shift focus from a technology or channel to a deeper understanding of the customer, including how they live and consume information, in order to empower ...
Bill Tancer talks consumer confidence and holiday shopping on Bloomberg TV - Marketing Forward Blog
Bill Tancer, head of global research at Experian Marketing Services, talks with Bloomberg’s Erik Schatzker and Sara Eisen about the holiday marketing
Data Quality SaaS Deployments - Marketing Forward Blog
Data quality is a priority as businesses enter 2013strategic planning. This is the first of a 5 series post about the trends to watch over the next year.
CNBC World features EMS: technology and the hyper-connected consumer - Marketing Forward Blog
Bill Tancer was featured on CNBC World; he shared EMS data and insights with a global broadcast audience originating from the 2013 Consumer Electronics Show.
NHL dominant in Canada, popularity on the rise in the U.S. - Marketing Forward Blog
For the first time in 16 years, no Canadian-based NHL team has advanced to the second round of the Stanley Cup playoffs. As a result, NHL-related searches in Canada (the top search ...
Providing customers an omni-channel experience - Marketing Forward Blog
Our next data trend for 2013 is omni-channel. Instead of just operating in multiple channels, businesses need to provide a seamless customer experience, regardless of the channel.
It's primetime for streaming video, but which device?
This short video provides a look at video viewing habits across platforms.
They “like” you — they really, really “like” you - Marketing Forward Blog
Did you know that 77 percent of adults on social networking sites have shown support for a product, a service, a company, etc., by becoming a fan, a
Two Back to School shopping trends to watch for this holiday season - Marketing Forward Blog
As the Back to School season ends, Tancer sees two key trends that marketers and retailers can expect to continue throughout the 2013 holiday season.

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